Unlock 5.0 is here and it's time for cinema hall owners and goers to rejoice. After over 6 months of closure, cinema halls in India are finally set to reopen in a staggered manner. Unlock 5.0 is in action, and cinema halls are allowed to open from October 15, following the mandatory SOP. But a few hurdles face multiplexes. These include a limit of 50 percent capacity at any given time, no new films releasing on the big screen, and possibly reduced interested parties. Let's have a look at how PVR and other cinema chains are looking to tackle this issue.
Film producers and distributors are not ready to release their latest Bollywood films especially in markets like Delhi and Mumbai. This is because profits will be halved by 50 percent and that will not look good on the movie's long term business.
To tackle this, PVR has a tried and tested formula. According to a report by MoneyControl, PVR is planning films festivals to welcome the new normal.
Films like Baaghi 3 and other older films from 2020 are set to premiere across PVR halls in India. This could give interesting moviegoers a chance to rewatch the best of this year.
Apart from that, they also have 9 new Hollywood movies in the fray. These include My Spy, The Last Full Measure, Ordinary Love, Countdown, The Farewell, The Wild Goose Chase, The Personal History of David Copperfield, The True History of Kelly Gang, and Mr. Jones.
Movie ticket pricing
Great news for moviegoers interested in going back to theaters in a COVID-19 world. Movie tickets will go for as low as Rs 99 for regular seats, while Gold Class seats could be available for as low as Rs 300 a piece!
What's more, thanks to the guidelines, every alternate seat will need to be left empty. This will ensure you get the best arm space, while staying physically distant from others in the room.
Gift cards are also becoming cheaper. “We have launched a gift card on which there is 30 percent off. So, a PVR gift card worth Rs 5,000 will be available for Rs 3,500. We will be dolling out a lot of benefits and cheap tickets to our privilege members. We have got 11 million privilege members and 50 percent of our business comes through them," Gautam Dutta, CEO, PVR Cinemas told MoneyControl.
Will you be heading back to movie halls after a 7-month break, or watching new movies from the comfort of your homes? Let us know in the comments on Facebook!