Living in Trend has announced the launch of its ‘Grooming Masterclass’, a short video Web series created with Ustraa. Grooming Masterclass consists of 24 episodes, and will be a one-of-its-kind lifestyle show that will seek to defy all norms and stereotypes associated with men’s grooming. The duration of each of these videos will be around 4 minutes, and 4 videos will be released every month starting with the first four on September 15.

The new Web show will depict the daily struggles of two young anchors – Dishant Gulliya, actor, and Nandan Chawla, singer/ actor and a popular Youtuber. They will be seen discussing latest trends and fashion, while highlighting the importance of grooming for men.

With conversations that are humorous and entertaining, this series will focus on talking to the audience on how men’s grooming is essentials and why it should not be a taboo.  

RUSK Media is one of the leaders in this trend of short Web series on YouTube. The company claims it is one of India’s fastest growing entertainment companies with over 30 million viewers every month and a total of 300 million views across genres.

Their brands include Alright! (Fiction), LIT (Lifestyle), Recharge(Technology), and  Hattke (Music).

You can watch the first four episodes of Grooming Masterclass on YouTube starting today.